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Search Engine Journal

by | Oct 12, 2020 | Education, technology | 0 comments

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Catch this special episode of Marketing O’Clock as we discuss actionable insights and strategies to help you lower your cost-per-lead on LinkedIn Ads.

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Press releases can benefit your brand and SEO – if you know how to do it right. Here’s how to use them to your advantage.

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LinkedIn lists ‘digital marketing specialist’ among the top 10 most in-demand jobs, with SEO being one of the most desired skills.

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This week on Marketing O’Clock, Google Ads announced new features for advertisers, Facebook delays its attribution window change, and more.

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Businesses are rapidly transitioning to digital – with the demand for SEO at its core. Learn some of the changes marketers must pay attention to.

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SEO tactics effective in large markets may not work well for all campaigns. Here’s how to approach SEO if you work on a smaller niche.

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Google’s John Mueller downplayed “blindly” copying what a top ranked site does. Then he suggested an alternate approach.

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DuckDuckGo, the privacy-first search engine, added a route planning feature to its map service. What it means for publishers and SEO.

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House subcommittee report accused Google of achieving market dominance through anti-competitive practices. Suggests changes to search results and more regulations.

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Social media managers can now become Facebook certified through an official online program and enhance their credentials with an industry-recognized badge.

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Google’s Search Liaison, Danny Sullivan, explains in a new blog post how autocomplete predictions are generated.

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Use this guide to make sure your Google My Business listing is correct, every part is optimized, and you’re using all the newest GMB features.

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Learn how to start an effective and easy-to-expand SEO training program for onboarding new team members and improving the skills of your existing team.

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Here’s a compilation of all the Google Search Patents of interest for the first six months of 2020.

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WP Bakery Page Builder WordPress plugin vulnerability affects over 4 million sites.

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Are you using Google Trends to gain your competitive edge? Learn 12 tips for how you can use Google Trends for better SEO.

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Learn 10 common web design mistakes that may be hurting your SEO efforts and your rankings – and how to avoid them.

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Conversions in paid media come in many forms. Learn how to define a conversion for your campaigns and the value of your PPC marketing dollar.

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An FAQ page is one of the best ways to help people visiting or using your site. Here are 25 examples of useful FAQ pages.

Use this guide to make sure your Google My Business listing is correct, every part is optimized, and you’re using all the newest GMB features.

Want to create or present amazing webinars? Here are 41 tips on webinar strategy, planning, marketing, hosting, and presenting that can help you succeed.

Optimizing your PDFs for search requires special tactics. Here are 13 ways to help your PDFs gain more traffic.

Hidden text, with the goal of manipulating Google’s algorithm, can get you penalized. But here are a few valid and Google-approved reasons to hide content.

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Breadcrumbs are website navigational elements used to create a better UX and improve crawlability. Discover how breadcrumbs impact SEO.

Google is updating its iPhone app with support for home screen widgets on devices running iOS 14 or later.

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First noticed by buyers as a lack of warnings and disapprovals, many are now sharing their Facebook reps have confirmed it’s gone.

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Are you using Google Trends to gain your competitive edge? Learn 12 tips for how you can use Google Trends for better SEO.

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Google officially published the Web Stories WordPress Plugin. Easily create web stories and get more site visitors.

Facebook is expanding Messenger’s screen sharing capability, first available on desktop, to the iOS and Android mobile apps.

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Ahrefs launched the free Ahrefs Webmaster Tools. The toolset offers a generous amount of SEO data and sets an industry standard.

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Facebook Ads will no longer have a 28-day attribution model option after October 12th. Advertisers are encouraged to take several steps to prepare.

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Cloudflare announced a new service that dramatically improves WordPress page speed. Cost ranges from free to $5.

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